A critical factor for how much Google trusts your website and your brand online has to do with the links from other websites pointing back at your website.
These are often called, “backlinks.”
Off Page SEO is almost exclusively building backlinks.
Link building is complex because Google isn’t just looking at the many properties of all links pointing at your website, but at all the links pointing to your links…
…and the links pointing to those links…and so forth 4 tiers deep.
If you’d like to learn more, checkout this video: